TAT launches “The Little Big Project” to promote tourism and save environment

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BANGKOK, 11 April 2013  The Tourism Authority of Thailand (TAT) is launching a campaign called “The Little Big Project”, in the hope of promoting the country’s tourism and helping save wildlife animals and the environment.

Deputy TAT Governor Pongsathorn Kessasamli said the TAT is launching a project under the theme of “Voluntourism”, hoping to promote the country’s tourism industry as well as to save the animals and the environment.

According to him, the project is aimed at inspiring worldwide travelers to take their vacation in Thailand, where they will have an opportunity to do something meaningful while being on holiday; adding that selected participants will learn how little things can make such a big difference. They will also have a life-changing experience for themselves and others.

Since modern travelling is more than just having fun, the TAT has initiated a digital marketing campaign called “The Little Big Project”, which is directed at travelers who are looking for a purposeful vacation, during which they can make this world a better place to live in.

Participants will be tasked with 5 missions, including saving the elephants, helping hill tribe children, rescuing turtles, developing the Andaman coast, and preserving coral reef.

Those who are interested in the project may register now until May 20, 2013. For more information, please visit www.TheLittleBigProjectThailand.com