BANGKOK, 27 February 2012 – The Tourism Authority of Thailand (TAT) is asking hotel operators to adjust hotel prices for Thai tour groups to be the same as those offered to international tour agencies, in the hope of boosting domestic travel among Thai people.
The TAT has discussed with the Thai Hotel Association (THA) on adjusting marketing packages for Thai tourists in two directions. Hotel operators are asked to (1) offer Thai tour agents the same room rates and number of rooms as those given to international tour agents and (2) offer special rates for weekdays so that hotels will not not be overcrowded on weekends and holidays. With the same room rates, Thai tour agents stand to get around 30% discount from regular prices.
Additionally, the TAT has set 10 million baht budget for the Amazing Thailand Grand Sale Fair, to be held at IMPACT from March 29th-April 1st. It expects to welcome 100,000 visitors.
As for the tourism marketing strategies in 2013, the TAT will focus on eco-tourism, supporting tour companies in promoting nature trails and environmental awareness.