Tourism campaign video must be amended

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Tourism campaign video must be amended

The Culture Ministry will not ban the controversial tourism promotion music video, Tiew Thai Me Hey, but will let the producer amend some wordings and images which are deemed as inappropriate.

Culture permanent secretary Apinan Pohsayanont said that the producer of the controversial video would be invited for a discussion about changing some inappropriate wordings and images.

Personally, he said many people enjoyed the video in question because it was quite entertaining as it presented Thai cultural charms. However, he said officials at the Fine Arts Department felt that some of the scenes were not appropriate, such as Tosakan, the demon king, driving a go-kart, riding a horse or selfieing himself.

The video was commissioned by the Tourism Authority of Thailand to promote tourism in Thailand.

The culture permanent secretary said he didn’t think TAT had any ill intention to blemish Thai culture but was not fully aware about how the cultures and arts were to be applied for publicity.

Thirapat Thongnim, assistant rector of Bunditpattanasilp Institute for performance arts said the video producer should have consulted authorities concerned in the first place to avoid any problems.