Campaigns commissioned by the SUPPORT Arts and Crafts International Center of Thailand (SACIT) have raised a total of 218 million baht in sales for handicraft products through events and e-commerce.
Revenue was mostly generated from handicraft sales at product expos and fairs, namely the 13th Identity of Siam event, the Crafts of Bangkok 2022 event, the SACIT Plern Craft event and SACIT Craft Fair 2022.
The center has helped producers and suppliers better reach end customers through the SACIT Shop application and website. The center has seen a 20% revenue increase since the opening of its e-commerce services.
SACIT Acting Director Pavee Phoyee said the center will continue to promote Thai handicrafts to younger generations, particularly millennials aged 25-40.
For the 2023 fiscal year, the center will launch the Friend of SACIT campaign to dispense local wisdom and knowledge about Thai handicrafts through digital content platforms such as TikTok, Facebook and Instagram. The center hopes the campaign will help create a positive perception and sense of pride in Thai arts and crafts among younger people. (NNT)