BANGKOK, Thailand – The government will implement stricter identity verification requirements for online advertisers starting November 1, 2026, as part of its No ID, No Ads initiative to prevent online fraud and protect consumers. Deputy Government Spokesperson Lalida Perisvivatana announced on October 24 that regulated social media platforms must verify advertisers’ identities before publishing paid advertisements.
The Ministry of Digital Economy and Society, led by Minister Chaichanok Chidchob, has worked with online platforms, particularly Meta, and the Electronic Transactions Development Agency (ETDA) to help businesses prepare for the requirements. Lalida said identity verification will apply to anyone who places advertisements, not just those who pay for them. If businesses use advertising agencies or third parties to promote posts, then several individuals may need to verify their identities.
Corporate advertisers may be required to provide company registration documents, authorization letters, and identification for authorized representatives. Verification may involve government-issued identification or approved digital identity services that meet Identity Assurance Level 2 (IAL2) standards.
Advertisers verified within the previous year may be exempt from repeated verification, subject to regulatory conditions. Platforms must retain relevant advertiser information for at least 90 days after advertising services end. The government urges businesses, online sellers, and advertising agencies to check their verification status and prepare required documents before November 1 to avoid disruptions.
The spokesperson emphasized that identity verification does not imply government endorsement of advertised products or services. Consumers should remain cautious, especially regarding suspicious payment requests and unusually high return promises. (NNT)
