TCEB unveils four tactics for MICE industry development in 2015


BANGKOK, 4 March 2015 – Thailand Convention and Exhibition Bureau (TCEB) has said it will employ four tactics to spur the growth of the meetings, incentives, conventions and exhibitions (MICE) industry this year.

According to Nopparat Maythaveekulchai, member and secretary of the TCEB’s board of directors, the TCEB will be supporting domestic MICE businesses through the use of a 4P’s, which stands for Public-Private-People Partnership framework this year. The four tactics will be employed to develop the MICE market.

The first of the said tactics is the launch of the ‘Meeting in Thailand: Proud to help the nation’ campaign that is aimed at lifting MICE businesses in Bangkok, Pattaya, Chiang Mai, Phuket and Khon Kaen – provinces that have been marked as ‘MICE cities’. In addition, the tactic calls for an expansion of the capacities of alternative MICE destinations within the country.

The second tactic involves the expansion of the MICE market in special economic zones and in the ‘CLMV countries’ that include Cambodia, Laos, Myanmar and Vietnam.

The third tactic will see to the development of projects tailored for meetings and incentives in Satun, Lampang, and Phetchaburi. The fourth tactic involves holding domestic exhibitions by means of ‘inventing’ novel exhibitions, ‘upgrading’ local exhibitions into regional-level events, and ‘cloning’ successful exhibitions by replicating them in other areas.