JAKARTA, Indonesia – The Tourism Authority of Thailand (TAT) today advanced Thailand–Indonesia tourism cooperation through separate Memorandums of Understanding (MOUs) with Indonesia-based TransNusa Airlines and Southeast Asian travel platform Traveloka at Fairmont Jakarta. The high-level signing was witnessed by Thailand’s Prime Minister H.E. Mr. Anutin Charnvirakul and H.E. Mr. Hashim Djojohadikusumo, Special Presidential Envoy for Climate and Energy and Chairman of the Advisory Board at KADIN Indonesia.
Signed by Ms. Thapanee Kiatphaibool, TAT Governor; Datuk Bernard Francis, Aviation Group Chief Executive Officer of TransNusa Airlines; and Mr. Albert, Co-founder of Traveloka, the agreements aim to expand air connectivity, strengthen digital marketing and boost Indonesian arrivals across Thailand, while supporting closer tourism and business cooperation between the two countries and stronger connectivity within ASEAN.
Ms. Thapanee said, “Indonesia is an important ASEAN market for Thailand, supported by close cultural ties, convenient travel and growing demand for diverse tourism experiences. These partnerships advance TAT’s Partnership 360 strategy by combining air access, digital reach and market insight to grow Indonesian travel to Thailand. They also support the global ‘Healing is the New Luxury’ campaign by connecting travellers with meaningful experiences across established and emerging destinations, while extending tourism benefits to communities and the wider economy.”
Through the agreement with TransNusa Airlines, TAT will focus on tourism promotion, travel product development and stronger air links between Indonesia and Thailand. Activities will support the “Feel All the Feelings – Visit Thailand, Feel Every Emotion” campaign through tourism fairs, promotional campaigns, digital content, workshops and familiarization trips, alongside efforts to strengthen the Jakarta–Bangkok and Bali–Phuket routes.
The Traveloka partnership will use the platform’s digital reach, distribution capabilities and market intelligence to promote destinations and tourism experiences across Thailand. It will also support TAT’s Sustainable Tourism Goals by raising awareness of responsible travel, sharing consumer insights, planning campaigns, and communicating relevant tourism policies, entry requirements, and safety measures, subject to appropriate data privacy and security safeguards.
Together, the agreements connect improved air access with targeted digital promotion and market intelligence, supporting greater visitor flows and wider tourism benefits across Thailand. From 1 January to 31 July 2026, Thailand welcomed 376,337 Indonesian visitors, who stayed for an average of six nights. Their leading interests include Thai cuisine, historical sites, community-based tourism, wellness experiences and beaches. TAT aims to attract 890,000 Indonesian visitors in 2026. (TAT)
