BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) has partnered with the Creative Economy Agency (CEA) and nine pilot cities to launch the “Neramyth City: Branding Cities into Creative Assets” project, a nationwide effort to elevate city branding through creative tourism. The project was introduced at the Thailand Creative & Design Center in Bangkok, where a memorandum of understanding was signed between the two agencies and representatives of the participating cities. TAT Governor Thapanee Kiatphaibool attended the launch alongside senior CEA executives and local partners.
The nine cities selected for the first phase are Sakon Nakhon, Phetchaburi, Sisaket, Pattani, Ubon Ratchathani, Lamphun, Sing Buri, Nakhon Si Thammarat, and Ratchaburi. The collaboration is set to advance Creative City and place-branding strategies, highlighting each location’s distinct identity and cultural strengths.
The project includes developing clear city identities, curating creative activities and festivals, and implementing coordinated communication strategies to build stronger recognition in international tourism markets. Organizers said that even one distinctive and memorable feature can attract global travelers and encourage travel connections to other parts of Thailand.
The program aligns with the national campaign “Amazing Thailand: Feel All the Feelings,” which promotes meaningful travel rooted in local stories and character. The effort is expected to support grassroots economies, strengthen emerging destinations, and enhance Thailand’s image as a high-quality leisure destination rooted in authentic local identity. (NNT)
