Ministry of Culture unveils plans for Thailand’s 2024 Songkran festival in April

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Culture Minister Sermsak Pongpanit on Monday (Mar 4) led a press conference outlining efforts to boost Thailand’s status as a cultural tourism destination, leveraging the Songkran festival to generate jobs and support local communities.

The Ministry of Culture has unveiled plans for Thailand’s 2024 Songkran festival in April, featuring Anntonia Porsild, Miss Universe 2023 first runner-up, as Mahodhara Devi, the Nang Songkran goddess. The announcement comes alongside the release of Songkran songs in various languages, celebrating the festival’s recognition by UNESCO as an Intangible Cultural Heritage of Humanity.



Culture Minister Sermsak Pongpanit on Monday (Mar 4) led a press conference outlining efforts to boost Thailand’s status as a cultural tourism destination, leveraging the Songkran festival to generate jobs and support local communities. The minister highlighted the Songkran festival’s role in promoting a sense of joy and respect, with plans to host the “Maha Songkran World Water Festival.”



According to Sermsak, a series of events are scheduled for April, including a water-pouring ceremony for blessings at the Thailand Cultural Center, a Thai Songkran exhibition at the Bangkok Art Gallery, and traditional performances at significant temples and cultural sites. This series of events is expected to help showcase the Songkran tradition, encourage participation in the festivities, celebrate its UNESCO recognition, and foster a connection with Thailand’s extensive cultural heritage. (NNT)

The minister highlighted the Songkran festival’s role in promoting a sense of joy and respect, with plans to host the “Maha Songkran World Water Festival.”