Her Royal Highness Princess Ubolratana conferred the 14th Thailand Tourism Awards on 254 Thai tourism enterprises recognised for quality and excellence in tourism and hospitality operations, while underlining Thailand’s new direction towards high- value and sustainable tourism.
The presentation ceremony was held at the Samyan Mitrtown Hall and held on World Tourism Day (27 September), as a symbolic gesture of recognition that builds awareness for responsible and sustainable tourism.
Mr. Arrun Boonchai, Permanent Secretary of Ministry of Tourism and Sports said “The government recognises tourism as a major contributor to revive the Thai economy and is taking specific measures to elevate the supply and sustainable standards to drive Thai tourism towards sustainability. The Thailand Tourism Awards is a key tool in fostering cooperation among stakeholders, promoting sustainable development, creating jobs, and ultimately distributing tourism benefits and income across the breadth and depth of the entire kingdom.”
The Tourism Authority of Thailand (TAT) initiated the biannual Thailand Tourism Awards – also known as the Kinnari Awards – in 1996, as it believes that the Awards signify quality and excellence in tourism and hospitality operations. The Award winners demonstrate readiness to support and strengthen Thailand’s tourism industry, so that they may compete globally for many years to come.
The Awards also serve as a catalyst for the winners, who benefit by leveraging the publicity and increased interested in their products that help drive business development.
Ms. Thapanee Kiatphaibool, TAT Governor, said “TAT is committed to strengthen Thailand’s tourism competitiveness in the ever-changing situations that impact travel and tourism globally. Current trends suggest that tourists seek more sustainable tourism experiences, so we have added the category of Low-carbon and Sustainability to reiterate our commitment on low-carbon tourism and underline our direction towards high value and sustainable tourism.”
The 14th Thailand Tourism Awards attracted 908 entries in the five categories – attraction, accommodation, health and wellness tourism, tour programmes, and low-carbon and sustainability – with 254 winners judged as meeting the criteria, including 76 Gold Award winners and 169 Silver Award winners.
This year, nine Thai tourism enterprises received the Hall of Fame Awards. These include five in the attractions category: Phetchabun Intrachai Archaeology Hall in Phetchabun; Dhanabaadee Ceramic Museum in Lampang; Chae Son National Park in Lampang; Khon Kaen Zoo in Khon Kaen; and Royal Park Rajapruek in Chiang Mai. Another four are in the accommodation category: Dusit Thani Krabi Beach Resort in Krabi, Ace of Hua Hin Resort in Phetchaburi, Zira Spa in Chiang Mai, and Kamalaya Spa in Surat Thani.
For the new category of Low-carbon and Sustainability, there are total of 18 Thai tourism enterprises receiving the Awards. There are five Gold Awards winners: Red Ginger Chic Resort in Krabi, Siam Bayshore Resort Pattaya in Chon Buri, The Riverie by Katathani in Chiang Rai, Peach Hill Resort in Phuket, and Bang Kobua Community Based Tourism Club in Samut Prakan. Another 13 are Silver Award winners.
The new category of Low-carbon and Sustainability is introduced under the goal of making tourism part of Thailand’s commitment to promote low-carbon tourism and implementation of climate action for sustainability.
“The Thailand Tourism Awards serves as assurance on the quality and excellence in Thai tourism and hospitality operations. When choosing Kinnari Awards-winning businesses, tourists can rest assured that they will receive high service standards, and safe and sustainable tourism experiences, as well as be a part in promoting responsible tourism,” Ms. Thapanee concluded.