Hat Yai to hold month-long Songkran activities to boost tourism

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SONGKHLA, March 29 – The Tourism Authority of Thailand (TAT) Hat Yai office will hold Songkran activities during the whole month of April to boost local and cultural tourism. 

The promotion is expected to help generate revenue of at least Bt100 million in this southern commercial district.

TAT Hat Yai Director Prapas Intanaprasart  said activities have been planned to attract both domestic tourists and international visitors, particularly from Malaysia and Singapore, during the Thai New Year.

This year, local tourism plans to provide different choices of programmes and places for travellers outside the city centre in order that locals residents may receive more income.

Meanwhile, Tourist Business Federation of Songkhla Chairman Surapol Kampalanonwat said the ‘Hat Yai Midnight Songkran 2012’, to be held on April 11-13 at the town centre, is expected to attract over 25,000 tourists, a larger number than last year, due to the improving economy and the fact that the dates fall on a weekend which could draw more travellers.

He noted that around 12,500 hotel rooms will be available, which he was confident will be sufficient for demand, as the number of rooms has increased from 10,000 from the year before.

Mr Surapol said the money circulation during the holiday season is targetted at Bt120 million.