The Tourism Authority of Thailand (TAT), The Mall Group, and One Siam announced the launch of the “Bangkok Shopping Festival 2023” under the concept ‘Shopping Planet’, from 27 October to 26 November 2023, with the aim to strengthen the image of Bangkok as a world-class shopping destination and encourage more spending among Thai and foreign visitors.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “By offering a variety of quality products and services with amazing bargains and discounts, this one-month long Bangkok Shopping Festival 2023 will become instrumental in promoting Thai soft power, stimulating economic circulation, and strengthening Thailand’s long-standing positioning as one of the world’s popular shopping destinations.”
The Bangkok Shopping Festival 2023 offers up to 80% discount at The Mall, The Mall Lifestore, Emporium, Emquartier, Siam Paragon, Siam Centre, Siam Discovery, and via online at MONLINE.COM, M CHAT & SHOP, and the CALL-TO-ORDER service.
The Mall Group has also scheduled five ‘Black Weekend’ promotional periods during the campaign, and is offering holders of M Card and participating credit cards extra discounts and a cash rebate of up to 40%.
One Siam is offering special privileges for shoppers through the ONESIAM SuperApp. In addition, over 100 tourism business partners will participate in the campaign to join in offering special privileges to tourists.
The campaign is expected to stimulate about a 15-20% year-on-year increase in shopper traffic, and generate sales volume of approximately 4.6 million Baht or a 10% growth over the same period last year. (TAT)