ASEAN agrees on digital media cooperation enhancement


CEBU, – The 14th SOMRI meeting concluded with ASEAN member states agreeing to cooperate on developing digital media along with communications, in accordance to the ASEAN master plan. 

The 14th Senior Officials Meeting for Responsible Information (SOMRI) that took place in Cebu, the Philippines, was attended by delegates from 10 ASEAN member states and the ASEAN Secretariat addressing regional cooperation in media development and communications.

The ASEAN Secretariat delegate has expressed the main concept of communications development which answers to the public’s needs in the ASEAN region, while the meeting has agreed to expedite the development of communications among ASEAN countries according to the ASEAN Communication Master Plan.

The meeting has agreed on the development of new media to provide better reach among the general public and on Social Media platforms, to raise the awareness and communicate the objective of ASEAN’s unification.

On this matter, the Deputy Secretary-General of ASEAN for ASEAN Socio-Cultural Community Wongthep Attagaivalwatee said general information is an important tool to publicize information related to the ASEAN Community, that will promote various aspects of the community in addition to the heavily focused economic community part.

He has said regional mass media plays an important role in promoting awareness about the community, especially on recognition of the ASEAN Community among children and the youth, individuals who will eventually become the community’s major driving force.

The Deputy Director-General of the Public Relations Department (PRD) Charoon Chaisorn, representing the Kingdom’s delegates at SOMRI, has said the PRD has an important role to push for public relations strategies in all aspects, and will utilize the different forms of media to communicate with the general public, and provide beneficial information, which is in line with the ASEAN master plan.