Nova Group looks to raise the bar with North Beach condominium

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Renowned property developer the Nova Group held a special party for media and agents on April 25 to coincide with the opening of the stunning showroom for Nova’s latest luxury project, North Beach condominium in Naklua.

Nova Group CEO Rony Fineman hosted the event and was in no doubt as to the standards his company hopes to set with its latest six-star development in the Wongamat beach area.


An artist’s rendering shows the Nova Group’s North Beach condominium development on the Wongamat peninsula in Pattaya.  The company recently held a media and agents’ party to mark the official launch of the project and the opening of the on-site show suites.

“I think North Beach is the highest standard of project that we can ever hope to produce,” said Mr. Fineman.  “It has one of the best locations in the city and I think this will be the address that people will want to stay in the future.”

The Nova CEO was at pains to point out the planning work, investment and meticulous attention to detail that have already gone into the project prior to the official launch.

Nova Group representatives attend the showroom opening party for North Beach condominium on April 25 (From L-R): Julia Amineva, Sales Executive, Chalida Phondee, Sales Manager, Keith Storey, Group Sales Manager, Rony Fineman, CEO, Thanakorn Sawadee, Sales Executive and Nantaporn Pornprosop, Sales Executive.Nova Group representatives attend the showroom opening party for North Beach condominium on April 25 (From L-R): Julia Amineva, Sales Executive, Chalida Phondee, Sales Manager, Keith Storey, Group Sales Manager, Rony Fineman, CEO, Thanakorn Sawadee, Sales Executive and Nantaporn Pornprosop, Sales Executive.

“You can’t have a 6 star project with 4 star quality, so we have pulled out all the stops on North Beach and employed some incredible interior designers and builders etc., and of course we plan to use only the very best materials in the construction.”

The Soi 22 Naklua, 25-storey building is located just 50 meters from a private beach.  The development will feature just 205 units in total and 98% of the units will have sea views.  The rooftop pool overlooks the entire Pattaya Bay area, and the gym, just one floor below, occupies a space originally reserved for a penthouse and will have 180 degree views over Pattaya, Wongamat and the outlying islands.

The roof-top lounge and infinity pool will offer unrivalled sea views.The roof-top lounge and infinity pool will offer unrivalled sea views.

“We decided to focus on this being a boutique project so we have dispensed with studios and the units start with one-bedroom configurations at 40sqm all the way up to the spacious three-bedroom apartments of 180sqm,” said Mr. Fineman.

Prices begin at just over 4 million baht and the company was delighted to announce that over 30% of the project has already been sold in the prelaunch period.

The state of the art fitness center will be located on the building’s 24th floor.The state of the art fitness center will be located on the building’s 24th floor.

“Normally we expect to see the smaller units of a development sell out first but with North Beach we were surprised to find that it was the larger configurations that were snapped up during prelaunch, which was pleasing to see,” said the Nova boss.

“The cost of procuring the land, the building cost etc. means that even the prelaunch prices were quite expensive relative to our other projects but this almost guarantees that the majority of our customers at North Beach will be end uses rather than property speculators,” he added.

The company has spared no expense on the project’s glittering new showroom either, which is staffed by a knowledgeable and multilingual team including fluent Russian speaking sales personnel.

With the focus being on meticulous attention to detail, North Beach promises to be one of the premier residential choices in Pattaya.With the focus being on meticulous attention to detail, North Beach promises to be one of the premier residential choices in Pattaya.

“The Russian market is becoming more and more important to our business at Nova,” said Mr. Fineman.  “Currently, Russian buyers form about 35% of our customers base, some projects even have as much as 60% Russian buyers so obviously we need to cater to that demand and we have a number of knowledgeable Russian sales staff in our team at North Beach.

“With the Thai buyers I was hopeful they would like the project but as it turns out they love it.  The location is a real selling point to them with it being close to the Dusit Thani and the views from the project site sealed the deal for many of them.”

Nova were offering a 10% discount during the prelaunch period which continued until the end of April, but the company confirms that they can still be flexible with some of the pricing details for new customers coming after that date.  For more details on the Nova Group’s North Beach condominium, visit the official website at: http://northbeach.asia.

A scale model of the North Beach development is displayed in the showroom.A scale model of the North Beach development is displayed in the showroom.

Nova Group looks to raise the bar with North Beach condominium

PMTV