InterContinental Hotels Group take on CSR & ALS challenge

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Corporate Social Responsibility (CSR) has, over the last few years, become something that many companies have adopted, and this was the case at 7 a.m. on the 29th of August when members of the InterContinental Hotels Group & Holiday Inn Pattaya took to the beach with protective gloves and black bags to assist in cleaning things up.

Over 40 staff picked up discarded litter items that had been washed up on the beach. They found that the stretch of sand from North to Central Pattaya wasn’t as bad as one would imagine.

The benevolent beach crew poses for a commemorative photo before heading out to the beach.The benevolent beach crew poses for a commemorative photo before heading out to the beach.

The deck chair vendors ensure that the area that they cover is clean and tidy with freshly raked sand, so the CSR team took care of the areas in between.

The group was headed up by Phil Broad, Vice President Food & Beverage Asia, Middle East & Africa for the InterContinental Hotels Group. 20 of his team members were staying at the Holiday Inn in Pattaya for a conference and joined with the hotel team for the beach clean up.

Phil Broad, Vice President of Food & Beverage, Asia, Middle East and Africa of the Intercontinental Hotels Group, held the ALS Ice Bucket Challenge on the rooftop of the new Executive Building of the Holiday Inn Pattaya, where he soaked himself with a bucket of ice cool water.Phil Broad, Vice President of Food & Beverage, Asia, Middle East and Africa of the Intercontinental Hotels Group, held the ALS Ice Bucket Challenge on the rooftop of the new Executive Building of the Holiday Inn Pattaya, where he soaked himself with a bucket of ice cool water.

After just 45 minutes their job was done and they retired to the roof deck of the 25th floor of the new executive tower at the Holiday Inn as Phil Broad had been issued a challenge by his son to do the ice bucket challenge.

His team took great delight in pouring buckets of ice laden water over him. Moments after he nominated them, this challenge went out to all his colleagues across Asia, Middle East & Africa to raise awareness and funds for ALS.

So with CSR done and ALS awareness done the team went onto their meeting with the time being just 8:30 a.m., a great start to the day by a dedicated and fun group of people.

Members of the InterContinental Hotels Group & Holiday Inn Pattaya took to the beach with protective gloves and black bags to assist in cleaning things up.Members of the InterContinental Hotels Group & Holiday Inn Pattaya took to the beach with protective gloves and black bags to assist in cleaning things up.