Hard Rock charity concert raises 275,000 baht

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The Hard Rock Hotel Pattaya raised 275,000 baht for its “Rock the School” program to support poor students and royal charity projects.

Gen Kanit Permsub, deputy chief aide-de-camp General to the His Majesty the King, accompanied by Khunying Busyarat Permsub presided over the 14th annual fundraising event on Nov. 20.

The evening began with introductory speeches and a cocktail party at the Soul Lounge Terrance after which guests were invited to the Hall of Fame for the main events which included auctions of many valuable items and star studded performances led by the Nu Color band, followed by Radklao Amratisha, one of Thailand’s greatest Divas.

Gen Kanit Permsub (center), his wife Khunying Busayrat (4th left), Hard Rock Cafe General Manager Jorge Carlos Smith (2nd right), Pattaya Mail MD Peter Malhotra (3rd left), Pattaya mayoral secretary Pumpipat Kamolanart (3rd right), Scandinavian Village GM Tony Malhotra (right) and honored guests gather for a group photo during the opening ceremony.

Also on offer were free stays at the Hard Rock hotels in Bali and Penang. The highest-priced auction item was a trip to Gili Lankanfushi Maldives at 60,000 baht, and a golden statue of King Rama V commissioned by Chulalongkorn University at 45,000 baht. Another sought after item was a guitar signed by Radklao.

Proceeds from the evening will be donated to charity projects including the H.R.H. Princess Maha Chakri Sirindhorn Charity Fund.

Legendary singer Radklao Amratisha rocked the crowd with her star quality performance.

Other projects include the Hard Rock’s “Rock the Farm” program, which aims to conserve the environment by increasing awareness of the importance of organic and hydroponic planting. It is run in cooperation with the Yansangwararam Temple.

Also receiving proceeds will be the hotel’s “Rock the Lunch” project initiated in 2012, which supplies lunches for poor students in public schools lacking budgets for student meals.

(L to R) Khunying Busayrat and Gen Kanit Permsub present the King Rama V equestrian statue commissioned by Chulalongkorn University to the auction winner who made the winning 45,000 baht bid.

The “Rock the School” program offers scholarships to children in grades 7-12. Last year, the hotel distributed scholarships to six students, each of whom receive 28,000 baht yearly until finishing high school.