Rosy results for Hard Rock’s ‘Pinktober’ charity drive

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Officials from the Hard Rock Cafe in Pattaya, Bangkok and Phuket are blushing with pride over their annual ‘Pinktober’ celebration, which this year raised more than 130,000 baht for breast cancer research.

The charity funds came from a number of sources, including the auction of a frame featuring 30 limited-edition Pinktober pins and bearing the signature of pop star Burin Boonvisut, which raised 20,000 baht. The company also donated proceeds from Pinktober pins, special beverages and pink-themed rooms at the Hard Rock Hotel.

(L to R) Roland Nicholich, assistant general manager of Hard Rock Cafe Phuket; Panta Cheidech. director of sales and marketing for Hard Rock Cafe Phuket; Matthew Carlos, manager of the Hard Rock Cafe Pattaya; Sita Vonkhoporn, PR & marketing for Hard Rock Cafe Bangkok; Nualprang Varongkriengkrai, sales & marketing for Hard Rock Cafe Bangkok; and Manussawad Kesboonchu, manager of the Thanyarak Breast Cancer Foundation display the funds raised during the charity drive.(L to R) Roland Nicholich, assistant general manager of Hard Rock Cafe Phuket; Panta Cheidech. director of sales and marketing for Hard Rock Cafe Phuket; Matthew Carlos, manager of the Hard Rock Cafe Pattaya; Sita Vonkhoporn, PR & marketing for Hard Rock Cafe Bangkok; Nualprang Varongkriengkrai, sales & marketing for Hard Rock Cafe Bangkok; and Manussawad Kesboonchu, manager of the Thanyarak Breast Cancer Foundation display the funds raised during the charity drive.

This was the 11th year the Hard Rock has run its worldwide Pinktober campaign to raise money for breast cancer charities. In Thailand, this year’s partner was the Thanyarak Breast Cancer Foundation.

Guests and management pose for a commemorative photo at the conclusion of the successful charity drive.Guests and management pose for a commemorative photo at the conclusion of the successful charity drive.

Manussawad Kesboonchu, breast cancer manager from the Thanyarak Breast Cancer Foundation says thank you to the Hard Rock Cafe.Manussawad Kesboonchu, breast cancer manager from the Thanyarak Breast Cancer Foundation says thank you to the Hard Rock Cafe.

It’s a rockin good time at the celebration.It’s a rockin good time at the celebration.