Tourism companies encouraged to embrace technology

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Tour operators and hotel managers learned how technology can boost revenues at a seminar organized by the Tourism Technology Association.

The May 24 workshop at the Centara Pattaya Hotel covered online travel booking, hotel reservation systems and financial management programs.

“Thai entrepreneurs should turn their attention to Internet customers as it has become popular with consumers due to quick updates of information and helps businesses become well known,” TTA board members and Al Soft Co. Managing Director Kittikorn Kunnalekha said.

Pattaya Mail GM Kamolthep Malhotra (center) and Massic Travel Manager Vikrom Malhotra listen intently to the presentations at the seminar. Pattaya Mail GM Kamolthep Malhotra (center) and Massic Travel Manager Vikrom Malhotra listen intently to the presentations at the seminar.

In addition to Kittikorn’s “Easing Struggles in Online Travel Bookings” talk, attendees heard Wichain Lertmahakool, and Kasikorn bank corporate sales manager, speak about managing finances for tourism companies.

“For a stable business, finance is extremely important,” Wichain said. “If the business owner uses the correct financial management tool, it will decrease expenses, become less time-consuming and the business will have potential for higher profits and trust amongst customers.”

The final lecture, “Using Technology to Boost Hotel Revenues and Guest Satisfaction,” was presented by Jean Dumas, managing director of iHome Systems Thailand.