Thailand’s 4 a.m. alcohol plan is asking for trouble, visitors say midnight or 1 a.m. is enough

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Patrons enjoy drinks at a Pattaya bar as the city debates extending alcohol sales to 4 a.m., with locals and tourists warning that late-night drinking after midnight already causes social problems. (Photo by Jetsada Homklin)

PATTAYA, Thailand – As authorities consider extending alcohol sale restrictions until 4 a.m., Pattaya’s tourism and nightlife sectors are bracing for trouble. Long-term visitors, bar owners, and local residents warn that the move could worsen social problems rather than prevent them. Most agree that if curfews are necessary, midnight or 1 a.m. is the maximum manageable window, while bars can continue serving alcohol from the afternoon onward within the permitted hours.

“Pushing alcohol sales past midnight encourages unsafe late-night drinking on the streets,” said one Pattaya bar owner. “We already see accidents, fights, and reckless driving in Jomtien and Beach Road after 11 p.m. Extending hours to 4 a.m. will only make it worse.”



For local businesses, curfew rules are already hitting hard. Many bars and entertainment venues report that closures at midnight or 1 a.m. have slashed revenues, and the looming high season offers little hope for recovery. “We rely on tourists staying late, ordering drinks, and enjoying the nightlife,” said a long-time bartender. “If we close too early, people leave, sales drop, and the local economy suffers.”

Some expatriates are making drastic choices, with several reportedly considering relocation to Vietnam this year, citing restrictive visa rules and alcohol curfews in Thailand. “It sounds extreme, moving to another country over alcohol hours,” said one, “but when regulations threaten your livelihood, you have little choice.”

Despite concerns, social problems already persist late at night. Noise complaints, street fights, and traffic accidents remain common on popular nightlife streets such as Jomtien Beach Road and Pattaya Beach Road, showing that curfews alone cannot solve underlying safety issues. Critics argue that authorities risk undermining Pattaya’s tourism reputation while failing to address the real causes of disorder.

The consensus among locals and visitors is clear: enforce curfews if necessary, but cap them at midnight or 1 a.m., while allowing alcohol sales from the afternoon onward. This balance preserves public safety while keeping Pattaya’s bars, clubs, and streets lively, benefiting both tourists and residents.