PATTAYA, Thailand – The Thai baht continues to strengthen against the US dollar, causing concern for the tourism sector in Pattaya. According to the Global Markets team at Bank of Ayudhya (BAY), the baht is expected to trade between 32.10 and 32.65 per dollar this week, following last week’s close at 32.36.
For visitors planning a trip to Pattaya, it’s the budget that counts. Many European tourists are closely watching exchange rates and are seeking discounts or special deals when planning their Thailand vacations this winter. With the stronger baht, even minor price differences can influence travel decisions, making promotions and affordable packages key to attracting visitors.
The US dollar has weakened against most major currencies due to signs of a slowing US economy and growing hopes that the Federal Reserve may cut interest rates soon. Meanwhile, foreign investors are still buying Thai stocks and bonds, further supporting the baht’s strength.
Locally, the Bank of Thailand’s Monetary Policy Committee (MPC) may consider lowering interest rates by 0.25% at its August 13 meeting to counteract a slowing export sector, which has been affected by US tariffs. If the MPC keeps rates unchanged, reductions could be postponed until October or December.
For Pattaya, however, a strong baht is a double-edged sword. While it signals confidence in Thailand’s economy, it also makes the country more expensive for foreign tourists. Many long-term visitors and holidaymakers have already voiced frustration over declining purchasing power, higher costs for accommodation, dining, and leisure activities. Tourism operators warn that continued baht strength could dampen visitor numbers and affect the city’s bustling hospitality and nightlife sectors.
“Tourists are noticing the cost difference,” said a local hotel manager. “It’s not the women or the attractions anymore—it’s the exchange rate that decides whether they stay or go.”
Analysts say the baht’s trajectory will continue to be influenced by global factors such as US-China trade talks, Federal Reserve policy, and investor sentiment, while domestic rate decisions will also play a key role in shaping tourism dynamics in Pattaya.
