Major Cineplex brings cinema to disabled, elderly

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More than 200 children from the Father Ray Foundation enjoyed the prehistoric antics of “The Croods” to kick off a national Major Cineplex program to bring movies to the disabled, poor and elderly.

Thanakorn Pulilaekin, film administrator for Major Cineplex Group, unveiled the Major Care Foundation initiative May 23 at The Avenue Galleria Theater. Other foundation members include Thai Beverage Co., Mahidol University’s Ramathibodi Hospital, Thai Ticket Major Co., Broadcast Thai Television Co., and Phukhao Co.

Thanakorn Pulilaekin (center, white shirt), film administrator for Major Cineplex Group, unveiled the Major Care Foundation initiative May 23 at The Avenue galleria theater.Thanakorn Pulilaekin (center, white shirt), film administrator for Major Cineplex Group, unveiled the Major Care Foundation initiative May 23 at The Avenue galleria theater.

The Major Care program will organize movie screenings at Major cinemas across the country for 100,000 disabled children and 15,000 senior citizens over the next three years.

In addition, the foundation will build movie theaters at 10 schools each year. Each school will receive a 42-inch LED television with sound system and DVDs of educational movies.

Finally, the group will award twenty 500-baht scholarships a year and 100,000 sets of school supplies over three years.

Major Cineplex Managing Director Vicha Phunwornlak said the company is aware that large numbers of Thais face struggles from disabilities and poverty, and lack opportunities to enjoy modern cinema. Therefore the company organized this program to focus on education and broaden the vision and experience outside the classroom.

Major plans to solicit donations to fund the Major Care program. Donation boxes will be placed in all its theaters and Major Bowl bowling alleys.