Breast Cancer brought to the forefront during “Pinktober”

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Hard Rock Cafe in Pattaya kicked off the annual international “Pinktober” breast cancer fundraising campaign with a parade down Beach Road.  Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity.

It’s “Pinktober” again at the Hard Rock Cafe in Pattaya and the annual international breast cancer fundraising campaign started off here with education, testing, a parade and, of course, music.

After a gala parade down Beach Road, celebrity artist Punch Vorakan performed for local government leaders, charity group members and others Sept 29, as the local branch of the worldwide hotel-restaurant chain began its 12th year of raising money for beast cancer research. In Thailand, this year’s partner is the Thanyarak Breast Cancer Foundation.

Hard Rock Cafe in Pattaya kicked off the annual international “Pinktober” breast cancer fundraising campaign with a parade down Beach Road.  Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity.Hard Rock Cafe in Pattaya kicked off the annual international “Pinktober” breast cancer fundraising campaign with a parade down Beach Road.  Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity.

A host of community leaders turned out to show their support, including Mayor Itthiphol Kunplome, Tourism Authority of Thailand Pattaya office Director Niti Kongkrut and representatives from Bangkok Hospital Pattaya.

The annual Pinktober parade down Beach Road, with its hundreds of people dressed in pink, is always a big attraction in Pattaya - and one with a good cause as well. The annual Pinktober parade down Beach Road, with its hundreds of people dressed in pink, is always a big attraction in Pattaya – and one with a good cause as well.

In addition to hosting the event, the Hard Rock is raising funds throughout the month with part of the proceeds from sales of pins, select beverages, souvenirs and bedding sets going to charity. The Hard Rock Hotel also has a limited number of “Pinktober” suites bedecked in pink with 25 percent of the room rate going to breast cancer research.