BANGKOK, Thailand – Large crowds gathered at major retail stores in Bangkok on Friday morning as customers lined up to pick up pre-ordered iPhone 18 Pro and iPhone 18 Pro Max models on their first day of official release in Thailand. At the AIS SIAM outlet, customers arrived as early as 6:00 a.m. local time, with pre-order holders queuing before doors opened at 8:00 a.m. to unbox, test camera features, and set up their devices. Today’s pickup was restricted to pre-order customers and trade-in participants, with walk-in sales scheduled to begin next week.
Prices for the new lineup start at 60,000 baht ($1,800), with top-tier configurations reaching up to 100,000 baht ($3,000) for the 2 TB storage capacity. The Pro Max lineup features four color options: a newly introduced Burgundy, Glacier Blue, Silver, and Black. Prapat Siangjan, chief retail business officer at AIS, said iPhone users demonstrate strong brand loyalty with consistent upgrade cycles and a focus on trade-in value. (TNA)
