PATTAYA, Thailand – The Tourism Authority of Thailand (TAT) is tapping into India’s high-spending wedding market through The Celebration with Care Wedding Planners Fam Trip & Trade Meet. Held on September 4 at the Marriott Resort & Spa, Nai Yang Beach, the event welcomed 20 Indian wedding planners to meet with 31 Thai tourism operators in Southern Thailand. Participating businesses included 24 hotels, three cruise and boat tour companies, two tourist attractions, one airline, and a representative from the Phuket Tourist Association.
Indian weddings are known for large guest counts, multi-day celebrations, and substantial budgets. Thailand continues to attract Indian couples by offering luxury venues, full-service event support, and experienced wedding planners familiar with Indian traditions. With a range of 4- and 5-star hotels, favorable pricing, and visa-free entry, the country remains one of the top international choices for Indian destination weddings.
From September 3 to 8, delegates toured leading hotels and wedding venues in Phuket, Koh Samui, and Bangkok. Properties included Baba Beach Club, Le Méridien Phuket Mai Khao, InterContinental Phuket, The Ritz-Carlton Koh Samui, Cape Fahn, Hyatt Regency Koh Samui, Anantara Lawana, and Waldorf Astoria Bangkok. Visits also covered spa and wellness centers, beachside activities, and upscale shopping — services often tailored to wedding guests.
According to TAT, more than 1,200 Indian weddings were held in Thailand between 2023 and 2024, with each event averaging a budget of 10 to 20 million baht. These weddings generated an estimated 17 billion baht in revenue. Between January 1 and September 9, Thailand welcomed 1.63 million Indian tourists, a 15 percent rise from the same period last year, making India the third-largest source market after China and Malaysia.
TAT is targeting a broad mix of Indian travelers, including families, wedding and celebration groups, millennials, lady travelers, luxury tourists, golfers, and seniors. At the same time, outreach is expanding to new segments, including self-drive tourists, wellness seekers, and adventure travelers. Efforts are also underway to attract more first-time Indian visitors, strengthening long-term growth in this key market.
