BANGKOK, Thailand – The government welcomes AutoAlliance (Thailand) Co., Ltd.’s plan to invest over 7.4 billion baht to produce new Mazda Mild Hybrid Electric Vehicle (MHEV) models for domestic sales and export to Japan and ASEAN markets. Deputy Government Spokesperson Ploytalay Laksameesangchan announced that the Board of Investment (BOI) has approved the company’s investment promotion application. AutoAlliance (Thailand), a Mazda Motor Corporation joint venture, will use the funds to upgrade production at its Eastern Seaboard Industrial Estate plant in Rayong province.
The deputy spokesperson noted that Mazda’s decision to establish Thailand as a key MHEV production base highlights the country’s role as a manufacturing hub aligned with global demand and emerging automotive technology. Production is scheduled to begin in 2027 for domestic distribution and export to Japan and ASEAN. This investment aligns with measures approved by the National Electric Vehicle Policy Committee to support MHEV production, including a fixed excise tax rate from 2026 to 2032. The deputy spokesperson stated that the government is prepared to support high-value foreign investment through the BOI. This project demonstrates Thailand’s potential, investment promotion policy, and ongoing role as a trusted production base for vehicles in domestic and international markets. (NNT)
