CHIANGMAI, Thailand – Central Chiangmai Shopping Mall has hosted the opening of an exhibition and an academic forum promoting Thai textiles and fashion as cultural assets with international potential. The event, presided over by Public Relations Department Director-General Sudruetai Lertkasem, was attended by Chiang Mai Governor Ratthaphon Naradisorn, Nan Governor Chainarong Wongyai, Dr. Sarinda Jamornmarn, advisor to the Thai Fabric, Fun to Wear project, Sirichai Daharanont, founder of the THEATER fashion brand, along with academics, students, designers, and entrepreneurs.
Held under the Creative Design Project for the Production and Dissemination of Soft Power Public Relations Media in the Fashion Sector, the event promotes the use of Thai textiles in contemporary fashion while recognizing the contributions of Her Majesty Queen Sirikit The Queen Mother to the preservation of Thai fabrics. The forum also acknowledges the roles of Her Majesty the Queen and Her Royal Highness Princess Sirivannavari Nariratana Rajakanya in expanding the profile of Thai textiles.
The exhibition features works from ten model textile and fashion communities from across Thailand, showcasing how traditional craftsmanship and local wisdom can be adapted into modern fashion products. Activities on the opening day (June 1) include academic discussions on textile fashion and cultural innovation, as well as a fashion show featuring actor and artist Suppasit Jongcheveevat. Additional regional events are scheduled in Songkhla, Udon Thani, and Bangkok later this year. (NNT)
