CANNES, France – Thailand has launched the “Thailand Pavilion” at the Cannes Film Festival in France, promoting its film industry and expanding opportunities for Thai content in international markets.
Deputy Prime Minister and Commerce Minister Suphajee Suthumpun presided over the opening ceremony at the International Village, joined by Culture Minister Sabeeda Thaised, Deputy Permanent Secretary for Culture Ranee Itarat, Department of Cultural Promotion Director-General Yuthika Isarangkun na Ayutthaya, senior officials, and representatives from the film industry.
The pavilion presents Thailand’s creative sector to global partners while introducing a new incentive offering a cash rebate of up to 20 percent for foreign investment in digital content production. The measure applies to projects valued at at least 5 million baht and covers services such as animation, visual effects, gaming, and post-production.
Thailand’s presence at the festival also includes screenings of two Thai films, “9 Temples to Heaven” and “What Do You Seek in the Dark?” selected for the Directors’ Fortnight and Critics’ Week sections. Industry activities include the “Thai Pitch” event for project presentations to international investors, as well as the “Thai Cinema Global Showcase 2026,” featuring selected films and business discussions.
The participation supports Thailand’s efforts to expand its creative economy, increase international visibility, and create new opportunities for Thai producers and related industries through continued cooperation among government agencies and private sector partners. (NNT)
