PATTAYA, Thailand – The Tourism Authority of Thailand (TAT) has partnered with Brazilian outdoor brand Mormaii to promote Thailand as a destination for younger international travelers, using the country as the setting for the brand’s 2026 global catalog. The collaboration is led by the TAT Los Angeles Office and targets the Brazilian market through a co-branded campaign.
A group of Mormaii athletes and production staff traveled across Thailand from April 16 to 27 to produce content for the catalog and related media. The trip covered destinations including Bangkok, Samut Songkhram, Nakhon Pathom, Ayutthaya, Krabi, and Phuket, featuring a mix of well-known and emerging locations.
The campaign presents Thailand as a lifestyle destination for active travelers, with content centered on outdoor and cultural experiences. Featured activities include marine sports, kayaking, yoga, hiking, rock climbing, and wellness experiences, alongside elements of Thai culture such as Muay Thai and local cuisine, as well as environmentally conscious tourism.
The campaign is expected to generate around 12 million impressions and attract at least 3,000 visitors from Brazil. Promotion will continue through Mormaii’s retail network of more than 50,000 locations and through a large group of influencers, with travel links supported through airline partners.
Mormaii, founded in 1979 in Brazil, has grown into one of the country’s largest outdoor lifestyle brands, known for its tropical design style. The company is planning a Thailand-inspired product line in 2027, while tourism officials will continue to assess the campaign’s impact on travel demand. (NNT)
