BANGKOK, Thailand – Chatuchak Market, one of the most popular shopping destinations in Bangkok, has seen a noticeable decline in both tourist numbers and sales, particularly over the weekend of May 3. The market, typically bustling with shoppers from both Thailand and abroad, appeared quieter than usual, with significantly fewer tourists compared to typical weekends.
At the market, it was observed that the once-crowded main walking street was far less packed than usual. The atmosphere was notably quieter, and the usual buzz of activity seemed to have diminished. This shift stood out especially on a Saturday, a day when the market is typically at its busiest.
The decline in foot traffic was not just due to fewer visitors in general, but also a noticeable change in the demographics of foreign tourists. While tourists from neighboring Southeast Asian countries like Malaysia, Singapore, and Vietnam were still present, the once-dominant group of Chinese tourists was barely visible. This group had historically been the largest and most frequent among visitors, but now, they were almost nonexistent. The absence of Chinese tourists was stark, especially when compared to previous years.
Vendors at Chatuchak Market also reported that consumer behavior has shifted. Tourists are now opting for less expensive items, and sales of popular souvenirs like Thai-patterned clothing and various trinkets have significantly dropped. While food and beverages are still selling relatively well due to their affordability and essential nature, the overall decline in sales reflects a broader change in both the number of tourists and their purchasing power.
The situation at Chatuchak is a reflection of the larger challenges facing many tourist destinations in Thailand. As the number of visitors seems to be decreasing and the consumer base shifts, local businesses are feeling the impact. Several vendors noted that the high cost of products and rent, particularly with increasing market rents, has made shopping less appealing for both foreign and Thai customers alike. Additionally, some local buyers have turned to online platforms to purchase the same goods at lower prices, further affecting sales in the physical market.
The rise in Chinese workers using free-visa schemes, rather than tourists, has also contributed to the changing dynamics. These factors have led to a quieter market, as Chatuchak faces new challenges in adapting to shifting trends and an evolving consumer landscape.
