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Ford opens 14 billion baht assembly plant in Rayong

U.S. Ambassador Kristie
Kenney (2nd left), Ford ASEAN President Peter Fleet (6th left), Ford Asia
Pacific and Africa President Joe Hinrichs (3rd right), Industry Minister
Pongsvas Syasti (2nd right) and honored guests admire the new Ford Focus.
Phasakorn Channgam
U.S. Ambassador Kristie Kenney and Industry Minister Pongsvas Syasti
were on hand as Ford Thailand Manufacturing opened a new 14 billion baht
assembly plant to power the American automaker’s Asian expansion.
Top Ford executives gave the VIP tour May 3 at Ford’s Tasith Pluakdaeng
facility in Rayong, which will in June begin producing six new models, with
two more to be added by 2015. The 200,000 sq. meter plant will employ 2,200
employees and create another 8,800 indirect jobs for regional suppliers and
dealers.
“This new factory is a part of an eight-car model production plan called
‘One Ford’ to satisfy the demands from new markets the company plans to
enter with the launch of the ASEAN Economic Community in 2015,” said Ford
ASEAN President Peter Fleet.
Initial capacity is 150,000 vehicles a year, starting next month with
production of the Ford Focus compact car. But Joe Hinrichs, president of
Ford Asia Pacific and Africa, said the facility will enable Ford to meet its
goal of adding eight all-new global Ford vehicles to the ASEAN region by
2015 and launch 50 new vehicles and powertrains in Asia-Pacific and Africa
by mid-decade.
With the opening, Ford now ranks as the largest U.S. automaker in Thailand
with more than 4.6 billion invested. Total manufacturing capacity has jumped
to 445,000 vehicles a year.
Ford’s AutoAlliance Thailand plant already makes 295,000 Ford Ranger pickups
and Fiesta subcompact cars annually, 80 percent of which are exported.


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Thai central bank ups 2012 GDP
growth projection to 6% year-on-year
The Bank of Thailand (BoT) revised its 2012 Gross
Domestic Product (GDP) growth forecast to six percent year-on-year thanks to
post-flood economic recovery, faster than previously anticipated, and the
government’s financial measures.
BOT
Assistant Governor Paiboon Kittisrikangwan told a press briefing that the
Thai economic growth projection for 2012 has been revised upward to six
percent from 5.7 percent and 4.9 percent as projected in March and January
respectively.
Post-flood recovery in manufacturing has been robust, as businesses begin
resuming production to meet domestic and global demand, the BOT’s Monetary
Policy Committee (MPC) said in its May 2012 issue of the Inflation Report,
released on Friday.
The MPC believed that manufacturing production would return to normal late
in this year’s Q2.
Private investment is poised to outpace the previous forecast and return to
normal conditions in Q1. The pick-up was mainly due to machinery and
equipment investment.
Government’s policies and measures will be crucial in sustaining strong
momentum in both consumption and investment over the period ahead, said the
BOT report.
The central bank projected that the Thai economy in 2013 will continue
expanding, driven by a surge in exports and will grow by 5.8 percent.
The BoT raised its headline inflation projection in 2012 to 3.5 percent
year-on-year from the earlier projection of 3.2 percent in January.
In an overall picture of 2012-2013 inflation, inflationary pressure was
caused by rising production costs resulting from high Dubai crude oil
prices. Economic recovery will also contribute to rising inflation.
The government’s measures to control goods prices will help curb inflation
temporarily, but consumer prices will finally increase due to impacts from
higher oil prices and higher wages on production costs.
Domestic factors needing to be monitored in implementing monetary policies
are the pass-through from cost burden, possible increased consumer goods
prices, affected by higher production costs, psychological effects of
inflation on consumer confidence, measures to oversee consumer prices such
as fares and energy prices and the adjustment of operators to handle higher
production costs. (MCOT)
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Flood-affected SME
operators resume
production: Industry Ministry
All of Thailand registered Small and Medium-Size
Enterprises (SMEs) forced to suspend production by last year’s flood have
resumed operation, according to Industry Minister Pongsvas Svasti.
All 5,664 business operators, including about 3,000 SMEs in 34 provinces,
registered to seek help from the government’s post-flood rehabilitation
project. About Bt148 million was set aside to run the project from March to
July.
The Department of Industrial Promotion was assigned to work with educational
institutions, advising companies, and financial institutions to provide help
to these flood-affected operators in the first phase including inspection
and machinery repairs.
The project now is proceeding to in-depth rehabilitation to look into all
business administration systems from production to marketing processes to be
prepared for risk factors and more competition ahead of the establishment of
the ASEAN Economic Community (AEC) in 2015.
About 1,000 operators are subject to undergo these rehabilitation
procedures. So far, 40 percent have been completed and the program will be
finished by this July.
The industry Ministry planned to increase the number of advisors to support
more than two million SMEs and to set up centers in neighboring countries to
conduct marketing studies there.
The ministry policy is to develop Thai industry at all levels, particularly
SMEs. In the short term, Thai SMEs are facing risks such as higher
production costs as labor, transportation, raw materials and rising energy
costs. Thai operators must be well prepared to handle any obstacles to run
their businesses strongly and solidly, the minister said. (MCOT)
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