Hello,
I have been visiting Pattaya for now on 11 years and seen
the many ups and downs as well as the current transformation of this
incredible city. Part of this transformation of Pattaya is due to the change
in mix of visitors. I see a lot of letters complaining about how Pattaya’s
nightlife and its “early” closure will mean that tourists will go
elsewhere, Pattaya will decline and Thailand and its people will suffer as a
result due to the loss of these tourists’ dollars.
The truth is that these letters and complaints are
overwhelmingly from tourists from Europe whose numbers have indeed declined
(except from tourists from Britain whose love affair with Pattaya and
Thailand just keeps getting stronger and stronger) but has made absolutely
no difference to the boom and increase in tourists to Pattaya.
The transformation and growth of Pattaya are being driven
by the needs to offer facilities and entertainment for the new generation of
tourists who are swelling Pattaya; i.e., tourists from China, India, Russia,
Hong Kong, Singapore, Malaysia and Korea whose year on year growth,
depending on country, is either over 50% or 100%.
Most of these tourists are overwhelmingly couples and
given that Pattaya has also become popular once again with Thai tourists
from Bangkok who now make up 40% of all visitors, the growth and
transformation will continue as Pattaya repositions itself as a popular
beach resort destination for Asians.
Hence, where on Second Road, a few years ago, opposite
Lek Hotel, there was a bunch of beer bars, they are now building a shopping
and entertainment complex called “The Avenue”.
MTV Asia hosted a music festival at Bali Hai Pier, Royal
Garden Plaza is being extended with a Thai market pavilion and a famous
Chinese restaurant has opened right next to it.
High end beauty spas and massage places are getting coach
loads of visitors every day and karaoke bars are doing a roaring trade.
When people say that the bars in Walking Street are
quieter this year compared to before, they fail to see that the busiest bar
in Walking Street, where seats are difficult to find, is the Marine boxing
bar since it is always packed with Asian tourists.
So while Pattaya is still paradise for single male
tourists and going through a strong and still growing love affair with
Britain, it is also seeing the rise of the tourist dollar from the rising
Asian economies as well as the Thai middle class, changing the mix, creating
the transformation and leading its development.
Regards,
Billy Basu
Hong Kong and Leeds