by Dr. Iain Corness |
Bangkok International Motor
Show
The 24th annual Bangkok Motor Show kicks off on the 28th of
March. I have watched this event, over the past five years, go
from strength to strength, parallel with the recovery in the
auto industry. Held at BITEC (Km marker 1 on the Bang Na -
Trat Road close to Central Bang Na and on the other side of
the highway) it is now a world class event and as Thailand
begins to import a wider range of cars, you can expect to see
the same at the Bangkok International Motor Show. Amongst
these will be the new Porsche Cayenne and the Citroen C8 and
Jumper.
Porsche
Cayenne
Does
Advertising work?
Does advertising work? You betcha! I came
across some very interesting statistics in the latest Thai
Autobiz magazine, Vol. 2, Number 12. They had compared the
advertising done by the various auto manufacturers in this
country and concluded that the advertising revenues were up
34% in 2002 from the previous year. This was to show the
vibrant state of the auto-economy, and undoubtedly the auto
industry is certainly on the way back up again, after the 1997
fiasco.
However, later on in the magazine there
were also the statistics covering the number of cars and
pick-ups sold in Thailand, and it was possible to compare the
two sets of figures. The results were interesting.
Top spenders advertising their pick-ups
were in order, Isuzu and Toyota. Top sales of pick-ups were
also Isuzu and Toyota! Top spenders advertising their
passenger cars were Toyota and then Honda. Top sales of
passenger cars were (you guessed it) Toyota and then Honda.
Also of interest was where the car
companies spent their advertising baht. And they did spend
too. The total in Thailand for the first 11 months of 2002 was
1.67 billion baht! And here’s who got it. TV got 45%,
newspapers 39%, radio 10%, magazines 4%, billboards 1%, movie
theatres 1% and the internet percentage was so small it was an
infinitesimal 0.0000000005%! So much for the push to make us
an “e-economy”!
Now to really (ab)use the statistical
references, Toyota spent 185.768 million baht, to sell 44,448
vehicles, which represents a cost of 4,180 baht per car. On
the other hand, Honda spent 115.546 million baht to get 29,595
Hondas out the door. That is equivalent to 3,900 baht per
vehicle. That to me, looks very similar!
So it would seem, that if you want to be
top of the heap, you have to be prepared to spend more than
your competitors. For Honda to get the top passenger car will
cost another 280 baht per vehicle. Well, that’s what the
figures would indicate.
As they say, there are lies, damned lies,
and statistics!
Racing to a script
Much brouhaha erupted when the Ferrari team
scripted a couple of races last year, even having the temerity
to try and engineer a dead-heat. This, the world was told by
many sporting journalists, had brought motor racing into
disrepute. I did not join the baying throng because I have a
very long memory. While doing some other research I came
across another example of race fixing, but nobody appeared to
remember this one - it was the Le Mans 24 hour race of 1966,
with the Ford Team GT40’s very comfortably leading. Ken
Miles and Denny Hulme had led for hours and Chris Amon and
Bruce McLaren were second. To maximise the effect of this
crushing defeat of Ferrari, the FoMoCo executives decided that
a dead heat was the answer. The organizers agreed too, so the
drivers were called in and told to stage a dead heat across
the line.
While they were out on the track for the
final few laps (remember this is before pit to car radio) the
French organizers changed their minds and said that if the
cars were side by side across the finish line, the Amon/McLaren
car which started further down the grid than the Miles/Hulme
car, would have actually travelled a few metres further in the
24 hours, so it would be declared the winner.
So what did the Ford race team do? They
decided not to tell Ken Miles, as he was not their most
popular driver, and so the planned ‘dead heat” ended up
with the EnZedders Amon and McLaren winning the 1966 Le Mans.
Was there an outcry? Was there thump!
So why is there such an outcry today, with the FIA
apparently “banning” stage managed finishes this year? Let
me assure you it has nothing to do with motor “sport”. The
answer is called ‘off track betting’, where much money is
wagered on who will win the different Grands Prix. So it has
nothing to do with race team managers deciding who will win
the race, but has everything to do with who will win the money
in the sweepstake!
What kind of a man is Michael
Schumacher?
As regular readers will know, whilst I have
always been impressed with the talent of Michael Schumacher, I
have always been less than impressed with the man himself. I
felt that he was arrogant and was not beneath doing a few
dirty tricks to stay on the top of the heap - his efforts in
crashing with Damon Hill and Jacques Villeneuve a few years
back are not forgotten.
However, I recently met an FIA official
(who was here to do the track inspection of the Bira Circuit -
it passed, by the way) who had sat in a few committee meetings
with Schumacher, and who had high regard for the Ferrari star
and 5 times world champion. Like me he had been initially
unimpressed, but after being with him he had changed his
opinion. Apparently Schumacher definitely has mellowed and was
clear headed in his thinking and of much value to the
committee meetings relating to the sport and safety. He did
not come over as a big-head, but was a humble man.
In
a recent interview in the Observer in the UK, the journalist
wrote that Schumacher is incorrectly described as ice-cool and
unemotional. In the article, Schumacher spoke about the early
days when his family struggled to finance his career. When
Schumacher was 21, he earned his first major bonus of over 1
million baht and apparently gave it to his father, in cash.
“My family were really in debt,” he said, “so I gave my
father this suitcase full of money. He couldn’t believe it.
That was something very special.”
Schumacher went on, discussing some of the
uncomplimentary articles that have been written about him.
“I’m not very comfortable with what people sometimes say
or think about me,” he said, “things I don’t feel
responsible for. They write stories about me, often to justify
themselves, without looking at how I got to win the race.”
He continued with, “I’m a pretty
relaxed person, and this makes me the way I am. People try to
look for more than there is. A simple explanation sometimes
doesn’t justify the success you have. It all depends what
you feel you are. I know what I am, and what I have to do in
my profession, so I can handle the pressure. It’s the way I
think.”
One factor which is probably not remembered
when listening to Schumacher respond to questions, is that
English is not his native language. Stilted expressions may
even be partly explained in that way. Just how many of us are
able to reply to a press grilling in a foreign language?
The interview ended with Schumacher being
asked just who he considered to be his greatest rivals, with
the journalist suggesting that it would be Montoya, but
Schumacher did not agree. “I would not focus on that single
person. My team-mate Rubens Barrichello has picked up his game
quite a lot. Then there is my brother Ralf, and Kimi Raikkonen.
I would mention all of these in the same bracket as Montoya.
But the media seems to have picked out one over the others.”
Most interesting, perhaps I will have to
change my ideas too.
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Autotrivia Quiz
Last week I mentioned that we are all used
to being offered multi disk CD players in cars these days, but
quite some time ago record players were offered as factory
options. In fact it was 1956. What I wanted to know, is what
car company offered this? The answer was Chrysler.
So to this week. A couple of weeks back I
mentioned the Indy 500 - a classic race of enormous
proportions. It has also been a race that was dominated for
many years by the front engined “roadsters” but eventually
they were eclipsed by the rear engined “funny cars” as the
American drivers called them. One American driver believed
that the funny cars would win the Indy and paid for a famous
British F1 designer to come to Indy to watch and then come
back to Indy following year with cars to contest the race.
After that long-winded introduction, who was the American
driver and what was the name and model of the funny car?
For the Automania FREE beer this week, be
the first correct answer to email [email protected]
Good luck!
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Suzuki builds a hybrid
With the world’s stocks of oils hanging
in the balance, thanks to George Dubya and company, hybrid
gasoline/petrol engined cars may become the flavour of the
month. Honda has been selling their hybrid, the Honda Insight,
for three years and it has a strong band of followers
world-wide. They have now been followed by Suzuki who have
released their hybrid version, called the Twin, on the
Japanese market.
Suzuki
Twin
This little jigger features a 660cc petrol
engine mated to a very small (8cm thick) electric motor. Fuel
economy is being given as 32-34 kays per litre, which is
around 80 mpg in the old money, if my maths have not failed
me. It is automatic and the engine has an automatic cut-out
feature to stop the engine as soon as the car comes to a stop.
It certainly is a ‘mini’ car, being 2.7
metres long and is reported to be very light. With the amount
of neddies available to propel it along the flat, it would
have to weigh almost nothing as the lekky motor develops a
thundering 5 kW output with 32 Nm of torque, which would be
just about enough to pull the skin off a rice pudding,
provided it hasn’t been left in the fridge too long.
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