BANGKOK, 11 June 2015, Minister of Tourism and Sports Kobkarn Wattanavrangkul revealed a reform plan for the tourism sector, which aims to generate at least 2.5 trillion baht in revenue by 2017.
The comment came after her meeting with the National Tourism Policy Committee chaired by Foreign Affairs Minister General Thanasak Patimaprakorn.
Ms. Kobkarn explained that of the 2017 target income, 1.6 trillion baht would come from foreign visitors and the remaining 900 billion baht would come from domestic tourists.
She said the Kingdom should be able to generate 2.3 trillion baht in revenue by 2016, of which 1.5 trillion baht would come from foreigners and 800 billion baht from locals.
As for this year, the minister expects 1.4 trillion baht from foreign visitors and another 800 billion baht from domestic travelers.
She said reforms in marketing, management, and tourism goods and services are needed in order to achieve this revenue trajectory.