The Tourism Authority of Thailand educated eastern tourism and hospitality executives on how to better market themselves to Indian, Vietnamese and Southeast Asian Muslims.
Kritsada Rattanapruk, director of TAT’s ASEAN, South Asian and South Pacific regions, hosted the Feb. 28 tourism clinic at the Zign Hotel.
Speakers Preecha Jampee, general manager of Destination Siam Co., Anat Deningyod, agency service chief for Chulalongkorn University’s Halal Science Center, and Chan Wongsattayanon from Phuket Jet Co., provided tips and advice on marketing to tourists coming from India and Vietnam as well as Muslim travelers from Malaysia and Indonesia.
Attendees representing tour and hotel operations in Chonburi, Rayong and Trat were told that, to be successful, they must study differences in religion, language and culture to manage and provide services that meet the tourists’ expectations.
The importance of online booking in those regions also was stressed.
The clinic gave participants a chance to talk about marketing challenges and get personal assistance from the TAT, which pledged to support the businesses in the future.