Bangkok Airways Public Company Limited recently marked another milestone in airline marketing with the revelation of its new presenter. The first-ever presenter for this boutique carrier is one of Thailand’s most sought-after stars – Yaya Urassaya Sperbund.
Yaya will represent Bangkok Airways as a brand ambassador and will also appear in the airline’s latest TV commercials that are scheduled to be broadcast nationwide on most TV channels from 6 February 2015 onwards. The launching event took place at the foyer of Bangkok Airways Blue Ribbon Screens, Siam Paragon and was joined by distinguished guests and Bangkok’s top celebrities.
(l-r) Mr. Puttipong Prasarttong-Osoth, President of Bangkok Airways, Yaya Urassaya Sperbund, M.L. Nandhika Varavarn, Vice President – Corporate Communications of Bangkok Airways
Bangkok Airways President Puttipong Prasarttong-Osoth said, “… Not only will Khun Yaya help Bangkok Airways become a more preferable airline amongst Thai customers, but also Khun Yaya will help strengthen the positioning of our airline as a premium full-service airline that offers an extraordinary flying experience.”
M.L. Nandhika Varavarn, Vice President – Corporate Communications of Bangkok Airways said, “We are extremely excited about our new presenter, Yaya, is indeed one of the most talented stars and we are really glad to have her as our brand ambassador. Yaya has a unique and outstanding personality which perfectly fits our brand image as a “Boutique Airline”.
“Furthermore, we are confident that our new TV commercials that starring Yaya will impress everyone, especially our Thai audience. Our new TV commercials this year come with the theme of ‘Happiness throughout the journey’, showing a story of how our passengers can enjoy a little happiness at every point of their journey.” M.L. Nandhika added.
Yaya also commented on her new role as Bangkok Airways’ presenter, “I am truly honored and excited to become Bangkok Airways’ first-ever presenter. I have been a loyal customer of Bangkok Airways for many years because I am impressed with the quality of their amazing services and products such as passenger lounges, meal on board and beautiful airports. I would like to invite everyone to try out Bangkok Airways and discover happiness throughout the journey.”
