Bangkok Airways recently organized a “Flash Mob” to officially launch the new uniform for all front line staff and to mark the launch of its new in-flight safety demonstration video at Bangkok Airways’ check-in counter, Suvarnabhumi Airport. The new uniforms, designed by ASAVA, were employed from May 31st, 2012 onwards.
“I and all of our staff are thrilled to witness a complete change of our new uniforms after over 15 years service of the previous sets; this is truly another historic leap of Bangkok Airways. The new uniforms will enhance Bangkok Airways’ renowned reputation as a ‘boutique airline’ and to rejuvenate its brand,” said Puttipong Prasarttong Osoth, president.
From left: Ariya Prasarttong-Osoth, vice president – sales; M.L. Nandhika Varavarn, vice-president – corporate communications; Puttipong Prasarttong-Osoth, president; Polpat Asavaprapha, designer; and Prote Setsuwan, vice president – marketing.
M.L. Nandhika Varavarn, vice president – corporate communications of Bangkok Airways said, “We organized the “Flash Mob” to make the transformation of our boutique uniforms more exciting to passengers as well as to our staff. This is the first time for the airline industry, also for Suvarnabhumi Airport to see over fifty airline staff dancing together in front of our check-in counter at departure hall. And on the same day we also launched our brand-new safety demonstration video onboard.”
“This new uniform designed by Khun Polpat Asavaprapha or ASAVA brand, one of the Top Thai designers, was launched at Bangkok Fashion Week last year.” M.L. Nandhika added.
Polpat Asavaprapha explained that, “Before designing the uniforms, I needed to find what the identities of Bangkok Airways are. Blue stripes painted on the aircraft are one of the carrier’s identities. I then created stripe pattern with shades of blue and turquoise. Silk-Poly fabric has been chosen to give a feeling of lightness and comfort to the person wearing it. Uniform for men, in grey and blue with painted cobalt stripes on the shirt emphasizes luxury, smart and informal look. This is to express the identity as a leisure airline.”
“To design clothes, apart from consideration of era and time, we also think about staff who wear the uniform and their work. For flight-attendants who have to be quick and smart, we decided to use culottes, which will look modern and flexible,” Polpat added.