BANGKOK, Thailand – Public and private sectors have united to build a holistic Wellness Ecosystem, pushing Thailand’s health economy toward international leadership
Mr. Chuwit Sirivajjakul, Deputy Governor for Policy and Planning, Tourism Authority of Thailand (TAT), stated: “Thailand’s strength lies not only in its external beauty but in the deep-rooted culture of care and compassion within our society.
From traditional Thai medicine and massage to holistic wellness practices and internationally accredited modern healthcare systems, these elements form a strong foundation that enables Thailand to step confidently into the role of ‘a global health and wellness destination the Wellness Hub Thailand, The Land of Life: The Journey Within initiative represents a new paradigm for Thai tourism—one that responds to the needs of modern travelers seeking journeys that nurture both physical and mental well-being. The development of a Wellness Ecosystem also increases value per visitor, generating income and distributing benefits across the entire tourism and wellness value chain.
Mr.Tanupol Virunhagarun, Chief Executive Officer of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited (BDMS) said that despite rapid global development, people today face rising health challenges, including aging societies, non-communicable diseases (NCDs), urban stress, sleep disorders, burnout, and physical and mental imbalance. These issues are not unique to Thailand, but reflect global realities.
In response to the current challenges, BDMS Wellness Clinic believes the sustainable solution is preventive healthcare—giving people the knowledge to care for themselves before illness occurs Data from the Global Wellness Institute (GWI) indicates that Thailand’s wellness economy recorded the highest growth ranking third globally in 2023–2024, achieving 36.4% growth, following the United Arab Emirates (37.7%) and India (57.5%). These figures reflect not only rising global demand, but also a major economic opportunity for Thailand to attract substantial revenue into the national economy Thailand’s success in wellness tourism stems from the integration of its national strengths—natural beauty, nutritionally rich Thai cuisine, traditional herbal knowledge, gracious service culture, internationally recognized Thai medicine, and advanced medical technology.-111- (TNA)
