Thailand targets global wellness crown with major Bangkok trade meet

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Tourism Authority of Thailand will host the Amazing Thailand Health & Wellness Trade Meet 2026 at Mövenpick BDMS Wellness Resort Bangkok on April 23, bringing together international buyers and Thai wellness businesses as Thailand pushes to become Asia’s leading hub for high-value wellness tourism.

BANGKOK, Thailand – The Tourism Authority of Thailand (TAT) is hosting the “Amazing Thailand Health & Wellness Trade Meet 2026” on 23 April 2026 at Mövenpick BDMS Wellness Resort Bangkok, bringing together 74 international operators and 68 Thai businesses for a powerhouse Business Matching event covering spa, preventive medicine, alternative health, wellness resorts, and whole-body wellness services.



With the global Wellness Tourism market on track to hit US$1.35 trillion by 2028, Thailand is staking its claim as Asia’s top Wellness Hub — and it’s already got the goods to prove it. Thailand’s wellness tourism market is worth over US$40 billion, growing faster than mainstream tourism year after year, powered by top-notch medical professionals, traditional Thai massage, homegrown herbs, and a hospitality culture you just can’t find anywhere else.

TAT Governor Thapanee Kiatphaibool says the event is a direct reflection of Thailand’s push toward High Value & Sustainable Tourism — drawing in high-spending travelers while leveling up Thai wellness products and services to meet world-class standards.

The bottom line? Thailand is gunning to become the world’s go-to wellness destination. (PRD)