BANGKOK, Thailand – The Federation of Thai Industries (FTI), through its Small and Medium Industrial Enterprise Institute (SMI), has launched the CHINA BUSINESS SURVIVAL training program to help Thai entrepreneurs enter and expand into the Chinese market. Introduced at the Grande Center Point Surawong Bangkok Hotel on November 12, the program provides practical guidance to help small and medium-sized enterprises (SMEs) navigate competition, reduce business risks, and explore new trade opportunities.
FTI President Pimjai Leeissaranukul described China as a key trading partner with considerable potential for Thai businesses, citing its large consumer market, advanced manufacturing sector, and technological capabilities. She stressed that successful expansion requires more than exporting products, and that entrepreneurs need a thorough understanding of consumer preferences, trade regulations, and local business practices.
FTI Vice President and SMI Chairman Veerachai Monsintorn explained that the program consists of six training sessions totaling 36 hours. The curriculum covers market analysis, product development, branding, export procedures, cross-border e-commerce, and business negotiations. Participants will also take part in workshops and practical exercises to develop their own China market entry action plans. The program supports the FTI’s strategy to expand international trade and investment networks, helping Thai SMEs compete more effectively, develop lasting business relationships, and achieve sustainable growth in China. (NNT)
