BANGKOK, Thailand – Thailand is reinforcing efforts to combat intellectual property (IP) infringement through stronger cooperation between government agencies, law enforcement, rights holders, and e-commerce platforms. The Ministry of Commerce also launched the public campaign “Not Buy, Not Use, Not Support Intellectual Property Infringement” to encourage consumers, particularly young people, to reject counterfeit goods. Deputy Prime Minister and Minister of Commerce Suphajee Suthumpun said protecting intellectual property is vital to strengthening Thailand’s competitiveness, attracting investment, and supporting an innovation-driven economy. She stressed that the government is committed to improving IP protection while fostering a business environment that supports creativity and innovation.
As part of the initiative, the Department of Intellectual Property signed an agreement with the Central Investigation Bureau (CIB) and Shopee Thailand to enhance action against online IP infringement. Unilever Thai Trading also joined the Department’s Notice and Takedown initiative, which enables rights holders and online platforms to swiftly remove listings that violate intellectual property rights. The event concluded with a campaign walk to Siam Square Walking Street, where government officials and partner organizations invited the public to support genuine products and help curb the spread of counterfeit goods. According to the Department of Intellectual Property, authorities arrested 456 IP infringement cases and seized more than 1.65 million counterfeit items worth over 786 million baht during the first half of 2026, highlighting intensified enforcement against counterfeit trade. (NNT)
