BANGKOK, Thailand – Thai artist Komkrit “Mo” Thep-thian is transforming local cultural symbols into collectible capsule toys, “Himmapan Marshmallow,” aiming to globalize and popularize Thai traditions. Inspired by Japan’s use of mascots to boost tourism, he believes these characters can play a similar role in Thailand.
“We can give every province its own character,” he said, suggesting they could appear on souvenirs and local products to bolster tourism. “Tourism will reference these local characters, just like Kumamon in Kumamoto, Japan.”
Following the success of his initial five Himmapan Marshmallow designs in 2020, Komkrit has expanded the collection to twelve new characters, featuring mythical creatures and guardians from various temples across Thailand.
Komkrit stressed the importance of adapting traditional narratives for new generations. “Younger generations might turn away from conservation if we don’t adjust,” he noted. “These art toys allow us to continue telling stories about Nagas as sacred Mekong river spirits and the deep connection between people’s beliefs and waterways, instilling knowledge of Thai spiritual roots.”
Himmapan Marshmallow gashapon machines are available at Museum Siam, the Bangkok Art and Culture Centre, and Sarapad Thai shop in One Bangkok, with a new set expected in two to three months. Complete sets can be pre-ordered online through Motmo Studio.
Each doll is handcrafted with meticulous attention to detail, from sculpting and mold creation to careful sanding and vibrant painting.
“We hope to see more money circulating in the country by collecting Thai characters,” he said. “It’s about ‘eating Thai, using Thai,’ with the added element of Thai characters. Our characters are unique globally as they incorporate ‘Mu-telu’ (Thai beliefs in amulets and good fortune); people can even use them for worship.”
While the original temple statues remain highly revered, Himmapan Marshmallow serves as a medium to spread Thai culture and ensure its heritage endures. Collectors are encouraged to take photos with the real sculptures of their toys to support local communities. (TNA)
