TAT launches “Amazing Cool Thai” campaign

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Bangkok – The Tourism Authority of Thailand (TAT) has launched a campaign called “Amazing Cool Thai” to promote domestic tourism activities.

TAT Chairman Kalin Sarasin said the new campaign will promote Thai culture in a contemporary context.

He said the campaign will bring in new perspectives on domestic tourism, connect tourists with local communities, promote second-tier tourist cities and encourage Thai people to take pride in their national identity.

TAT has been promoting tourism activities in 55 secondary cities and encouraging sustainability in tourism businesses by showcasing local identities and cultures. The TAT would like travelers to appreciate domestic tourism and expand their perspectives on Thailand.