BANGKOK, Thailand – Siam Paragon reinforces its position as a Global Destination and the number one destination in the hearts of both Thai and international visitors, joining forces with Kasikornbank Public Company Limited to launch an extraordinary summer phenomenon with “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026.” at Parc Paragon. The grand opening on April 10, 2026, features a spectacular highlight the “SUMMERBEATS FASHION SHOW,” showcasing the latest trends from leading global brands. The excitement continues with a special appearance by the iconic duo “Pooh-Pavel,” before concluding the night with an unforgettable performance by PROXIE. This grand celebration is proudly supported by esteemed partners from both the public and private sectors, including Vichy Laboratoires (under L’Oréal Thailand Co., Ltd.) and Smooth-E (under Siam Health Group Co., Ltd.).
This fashion showcase is designed as a definitive moment to unveil the Spring/Summer season. Paragon Department Store has meticulously curated over 40 standout looks from the Spring/Summer 2026 collections, presented by a star-studded lineup of top models and celebrities. Featured icons include Jam-Rachata, Junior-Kajbhunditt, Inn-Jakrasin, Pie-Lattanan, BamBam And Cheer (THX), alongside the charismatic men from “The Face Men Thailand SS 4.” Together, they will bring the runway to life with styles that are bold, spirited, and distinctly characterized in every stride. Complementing the showcase is an extensive lineup of fashion and accessory brands that add a vibrant touch to the season.
The runway will feature renowned Thai designers including APRIL POOL DAY, ASV, CALM OUTDOORS, CHATO STUDIO, COMPONENT, FRI27NOV, ISSUE, KLOSET, MY 1989 BRAND, TA SWIM, and VICKTEERUT, along with LA BELLA and O&B to complete each look with a playful edge. On the international front, prestigious brands such as Diane von Furstenberg, Love Moschino, and ROXY will deliver a touch of global flair. The looks are further elevated with exquisite accessories from COUPLE JEWELRY, JEWELLISTA, NAKAMOL, and PANNE JEWELRY, as well as must-have eyewear from GLASSAHOLIC, KOMONO, ROAV, and Le Specs, ensuring every summer ensemble reaches a new level of effortless chic.
Beyond the spectacular opening runway, from now until April 15, 2026, Siam Paragon continues to transform the heart of the city into a world-class musical phenomenon. “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” is set to turn up the heat, bringing together a massive lineup of over 150 of the ‘hottest artists’!!
- April 11, 2026, at 4:00 PM: Featuring Masu–Tee, DJ Crossthy, DICE, JOEY BOY, and Purpeech
- April 12, 2026, at 5:00 PM: Featuring Enjoy–June, Khana Bierbood, DJ CHIN CHINAWUT, and KT KRATAE
- April 13, 2026, at 5:00 PM: Featuring LE7EL, Sweezdream, Paradise Bangkok, and Tilly Birds
- April 14, 2026, at 5:00 PM: Featuring Billy – Babe, SONS, ALTERS, and Tattoo Colour
- April 15, 2026, at 5:00 PM: The Grand Finale with Kit–Pop, 4MIX, Shine Boys, and P-Jang Kritsana
Beyond the excitement of music and entertainment, Siam Paragon is also transforming the Jewel and Parc Paragon areas on M Floor into a dazzling world of color, inviting everyone to step into a truly immersive summer atmosphere. The highlight is a series of colorful windmills spinning vividly under the sunlight, blended with bamboo structures that reflect the charm of Thai craftsmanship in a contemporary form. Surrounded by bright neon tones and cool abstract designs, every corner becomes an eye-catching photo landmark, as every square inch offers a new experience that is fun, lively, and full of summer energy. (NNT)
