BANGKOK, Thailand – Thai food delivery application Robinhood Food reported strong results from the first phase of the government’s Thais Help Thais Plus 60/40 program, held from June 15 to 25, 2026. The platform said the campaign stimulated the grassroots economy, with orders for small Thai restaurants rising more than 3.5 times compared with normal periods. This surpassed the average growth previously recorded under the Khon La Khrueng co-payment program. According to Robinhood Food, the number of active merchants using the program on its platform increased by 20% over the previous average. The campaign also raised average revenue per participating shop three times, while top-performing sellers recorded revenue growth up to 33 times. The platform said the program helped community-based food shops expand access to online customers by 2.5 times, creating opportunities for repeat purchases and longer-term growth in the digital marketplace.
Consumer data showed the most-ordered dish during the campaign was steamed mackerel, followed by braised beef noodles and fresh spring rolls. The strongest-performing shop categories included made-to-order food shops, Thai restaurants, noodle shops, and coffee and Thai tea shops. The figures reflect continued consumer support for street food vendors and local food businesses in everyday dining. Robinhood Food stated the results reflect its commitment to support small operators by charging a special GP commission rate of 10.5% for merchants who joined the food delivery campaign via the Tung Ngern application. It also helped reduce living costs by offering an additional 50% discount of up to 100 baht, along with delivery fee discount coupons of up to 50 baht, as part of efforts to support sustainable growth in the local economy. (NNT)
