BANGKOK, Thailand – Minister Attached to the Prime Minister’s Office Supamas Isarabhakdi visited the Public Relations Department (PRD) to review operations and set policy directives as the department’s supervising minister. The minister, together with Secretary to the Minister in the Prime Minister’s Office Pornpimon Thammasarn, was welcomed by PRD Director-General Sudruetai Lertkasem and senior executives.
During the visit, the Minister emphasized the department’s crucial role as the government’s state media, serving as a bridge between the state and the public to ensure that government information and policies are conveyed clearly, accessibly, and meaningfully to all citizens. She compared communication to sound, noting that even the best initiatives remain unheard without effective outreach. She said that, like a drum that makes no sound unless it is struck, communication is essential for policies to reach the people. She added that the PRD must act as the government’s hand that strikes the gong, amplifying the voice of the state until it resonates in every household.
She noted that, although the media operates with freedom of thought, it must also act responsibly toward society, given its ability to shape attitudes and behavior in both positive and negative ways. She stressed that the PRD should use this influence to promote understanding, unity, and positive social conduct while maintaining its core duty to safeguard the Nation, Religion, and Monarchy, which form the foundation of Thailand’s stability.
The Minister laid out four missions to strengthen the PRD as “a trusted and reliable state media organization.” She called for clearer communication of policies, smarter use of technology such as AI and social listening, stronger personnel development through upskilling partnerships, and wider public participation. The PRD, she said, should become “state media that listens with heart,” giving citizens a voice in shaping inclusive and sustainable national policy.
The Minister concluded by expressing her confidence in the department’s ability to serve as a genuine bridge between the government and the people. She emphasized that true state media not only communicates policies clearly and accurately but also listens to the people — improving what needs change and strengthening what is good, with the public’s benefit always at its core. (NNT)
