Thailand’s Deputy Prime Minister and Minister of Commerce has put on his salesman’s cap, leading executives from the Ministry of Commerce to attend the China International Import Expo 2019 in Shanghai, the opening ceremony of which was presided over by the Chinese President Xi Jinping.
46 Thai businesses have been taken, by the Department of International Trade Promotion (DITP), to this exposition, which is taking place on 5 and 6 November. 7 of the group are lifestyle product suppliers, 15 jewelry and accessory manufacturers, 16 food and farm product manufacturers, 1 business service provider, 5 medical and health product manufacturers and 1 tourism company. It is expected these businesses will win a total of 2 billion baht in sales, after the 1.921 billion last year won by 63 participating Thai companies.
Minister of Commerce Jurin Laksanawisit said he will take this opportunity to visit a Hema store, an internet powered Chinese “new retail” supermarket chain and Alibaba’s step into main street retailing. Hema offers fully digital offline and online retailing, with some 20,000 products from about 2,000 brands, which can be traced and tracked using a comprehensive search system.
He said he will be looking for market opportunities for more Thai products to be sold by Hema stores in the future, and will be holding talks with high-level executives from Alibaba to discuss cooperation to promote Thai SMEs, Thai export farm products, such as rubber, tapioca, oil palm, rice, fruit and other key products, through Alibaba’s platforms, holding marketing campaigns promoting Thai products and tourism among Chinese consumers and enhancing technological and knowledge transfer programs to help facilitate Thai businesses and generate more income for Thai farmers.