BANGKOK, Thailand – Bangkok and Tokyo are expanding cooperation through a reciprocal tourism promotion campaign that showcases both cities across major public transportation networks and digital advertising platforms. The project is expected to help increase tourism awareness while encouraging closer ties between the two Asian capitals. Throughout the first half of June, Bangkok’s tourism campaign is being displayed at several high-traffic locations in Tokyo, including Shimbashi, Hibiya, and Shinjuku stations, as well as on advertising media inside Toei Subway trains. The campaign introduces Tokyo residents and visitors to attractions and experiences available in the Thai capital.
Tokyo’s tourism campaign is, at the same time, being promoted across Bangkok through BTS Skytrain pillar LED displays, more than 100 Smart Bus Shelter screens, BMA Q screens at all 50 district offices, and the city’s official social media channels. The campaign gives Bangkok residents and visitors greater exposure to Tokyo’s tourism offerings. The exchange is being conducted through a partnership between the Bangkok Metropolitan Administration and the Tokyo Metropolitan Government, showcasing the distinct identities of both cities while promoting tourism and expanding cooperation between Bangkok and Tokyo. (NNT)
