BANGKOK, 3 July 2015 – The Ministry of Agriculture and Cooperatives has introduced a new campaign aimed at boosting Thai people’s consumption of eggs to 300 per person per year within three years’ time.
Director-General of the Department of Livestock Development Ayuth Harintaranon presided over the opening ceremony of a campaign entitled “Egg E Egg Egg 2015” which is being organized by the Agriculture and Cooperatives Ministry until July 12 at Central Plaza Rattanathibet. The campaign is part of a strategy to increase the rate of egg consumption among Thai citizens from the current 200 eggs per person per year to 300 by 2018.
The event primarily aims to instill the habit of egg consumption in Thai people of all ages, from early childhood to teenage years and adulthood, as well as the elderly and the sick.
Moreover, it is also to express loyalty to Her Royal Highness Princess Maha Chakri Sirindhorn on the occasion of her 60th birthday anniversary on April 2 this year. Among the activities featured in the event are exhibitions on Her Royal Highness’s contributions towards the promotion of egg consumption, such as the inclusion of eggs into her Agriculture for Lunch project.
There will be a cooking demonstration on a special egg menu invented by the Princess while 6,000 eggs will be given away to visitors for free.