Kingdom Property & AddressTalk launch first social media community for homebuyers


Thailand real estate developer Kingdom Property has signed a ground-breaking agreement with AddressTalk, a social media platform for multi-unit communities, to provide interactive communications between the developer and its customers. 

The tailor-made community platform was launched last month for Kingdom’s Southpoint project, a high-quality 672 unit development on a four-rai plot in the prestigious Prathumnak Hill area of Pattaya.  Southpoint, valued at THB2.5 billion and scheduled for completion in 2015, is part of the developer’s rapidly expanding pipeline of projects that now stands at a total value of THB10 billion.

Kingdom Property’s collaboration with AddressTalk, available on all mobile and computer devices, is the latest pioneering initiative by the developer in its pursuit of better ways of doing business in the property industry.

AddressTalk provides a dedicated social media space for Southpoint and will allow Kingdom Property to post notices, documents and photos as an interactive communication tool for buyers, who, as verified members, are able to post comments, ask questions, make suggestions and hold open discussions.

There is also a function for ‘followers’, so anyone interested in Southpoint can do their own research, ask the views of customers and have exposure to ongoing debates and discussions.  This means buyers can make an informed decision on their purchase.  Upon completion of the project in 2015 and the transfer of units, the online community will continue to thrive, providing owners and residents with a platform to discuss issues, share information and stay in touch with the management whilst maintaining an ongoing link to Kingdom Property.

Kingdom Property Chief Executive Officer Nigel Cornick said that the partnership with AddressTalk confirmed Kingdom’s long-term commitment to customer satisfaction, transparency in the construction process, and after sales service following completion.

“We are delighted to partner with AddressTalk.  They have a powerful social media platform which we are able to customize to assist our customers in the buying, after-sales and project handover process in a completely transparent manner,” Mr Cornick said.

“We believe that this will create great value for our customers.  We can keep them informed every step of the way regarding the on-time delivery of their property, listen to their views and comments and, in doing so, demonstrate our long term commitment to them even after the project is completed and handed over.”

AddressTalk Chief Executive Officer and Co-Founder Rob Oldnall applauded Kingdom Property for demonstrating ‘the ultimate responsibility of a developer’ by pioneering interactive communications with buyers.

“With every buyer comes a new relationship and, with it, the responsibility for a developer to hold the buyer’s trust and confidence,” he said.  “By using a third-party platform, Kingdom has demonstrated its commitment to transparency and accountability.

“AddressTalk represents an opportunity for Kingdom to encourage fact not rumor, be open to addressing the hard questions and ensure absolute clarity in the process.  And most importantly, it means they can keep their promise to deliver on-time and to all original specifications.

“We could not have chosen a better partner than Kingdom – and we are very pleased to be rolling this out for them, especially given the track record of Mr. Cornick in developing iconic projects in Thailand with innovation, efficiency and attention to his customers,” he added.

The Overview page provides an informative and detailed description of Southpoint for potential clientele. The Overview page provides an informative and detailed description of Southpoint for potential clientele.