One of Thailand’s most iconic beachfront hotels, Hilton Hua Hin, is being offered for sale. JLL’s (Jones Lang Lasalle) Hotels and Hospitality Group, which has been appointed as the exclusive brokering agent, expects the hotel to receive strong interest from both Thai and international investors.
Mike Batchelor, Managing Director Investment Sales, Hotels & Hospitality, JLL said, “Hua Hin has emerged as one of Thailand’s dynamic resort markets over the past ten years, in terms of demand and supply. Within only a two-hour drive from Bangkok, it is a popular weekend destination for Bangkokians. Hua Hin also continues to be a favoured holiday destination for Europeans and is gaining more popularity amongst international tourists. This is reflected by the strong trading performance of the hotel with average occupancy over 70% year round.
Hilton Hua Hin.
“Hotels of this calibre are rarely offered to the market especially given that it is a strongly trading asset with solid growth prospects due to its exceptional location, spectacular views and a globally recognized brand,” said Mr. Batchelor.
Hilton Hua Hin is situated on approximately 15 rai of freehold beachfront land, right in the heart of downtown Hua Hin. The hotel features 298 rooms with sizes ranging from 42 square meters for a standard room to 450 square meters for the Chakri Suite. Every room offers unobstructed sea views. The hotel also features a complete range of facilities including one of the largest ballrooms in Hua Hin as well as a number of highly popular restaurants such as the Hua Hin Brewing Company and a rooftop restaurant offering panoramic views of the Gulf of Thailand.
Another unique feature of the hotel is the existing structure comprising a high rise tower with over 51,000 sqm of gross floor area (GFA), which is irreplaceable today as new high rise developments are no longer allowed under current zoning regulations to be built in such proximity to the beach.
Hilton Hua Hin is offered for sale through an international expressions-of-interest campaign, having launched last month with already a number of both domestic and international enquiries being made.